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Use social media to land a job

Date posted:  6/19/14 09:45:00 AM Using social media can be a great way to attract a job offer.

It seems the American workforce puts more of a priority on their individual career path than their British peers, according to a new study from YouGov, an international research and consulting company.

In a survey of more than 2,400 working adults - 1,008 from the UK and 1,407 from the U.S. - YouGov revealed that nearly four out of five Americans are constantly looking for ways to learn new things and develop their skills. Meanwhile, 56 percent of British adults feel that same way.

Using social media to land a job
One component that keeps Americans constantly on the employment prowl is the use of social media. The study stated that more than half of the U.S. workforce uses social media for work purposes, compared to just 38 percent of British employees.

American professionals are also five percent more likely than their British counterparts to look for jobs through social media and 11 percent more likely to be approached for a job through a social media outlet.

Stéphane Le Viet, founder and CEO of Work4, told U.S. News that he's worked with companies of all sizes that have deployed hiring strategies on social media.

"Social networks are no longer just about connecting with friends," Le Viet said. "Both Facebook and Twitter have evolved into an ecosystem of individuals, brands and employers. Companies are investing in their social media presence, giving job seekers plenty of options for interesting content to like and follow."

Of the 29 percent of Americans that have been approached for employment through social channels, 72 percent were addressed through LinkedIn.

The study reported the British are actually more involved with LinkedIn - 69 percent of Britons and 60 percent of Americans reported using LinkedIn for professional networking in the past month - but American employers use a larger range of social media outlets for work purposes, including GlassDoor.com, Facebook and Google Plus.

"At a minimum, most companies today use Facebook, Twitter and LinkedIn to reach job seekers," Le Viet said. "At the very least, job seekers can follow companies and brands through these channels to stay updated on new employment opportunities directly within the social networks where they already spend a lot of time."

Stay up-to-date with social media channels
Even if employees aren't consistently posting or spending a ton of time on social media networks, it's important to stay in contact with any company that shows interest, according to Le Viet. This means that potential employees should "like" or "follow" the companies that have shown interest in them.

"Hiring managers are always looking for good cultural fit, so the fact that a candidate is already a fan is a good start," Le Viet said. "You can take it a step further and show a prospective employer you're really engaged and interested in working for them, simply by commenting on and sharing company posts."

Where employees see themselves in five years
More than half of the adult American workforce told YouGov that they know exactly where they want to be in their career within five years and that they know how to get there. British workers with this same mind frame come in at just 40 percent.

While driven, this shows that Americans are lacking patience. The study stated that adults in the U.S. are less likely to be patient than those over the pond. About one-third of Americans say they would prefer to move on rather than wait if their employer doesn't offer progression within a certain period of time, while approximately a quarter of British adults would rather move on than wait.