Cobrand Credit Cards

Custom card programs to energize your brand and customer experience

We will work with you to create a card program that helps attract new fans, members or customers to your brand and enhances your current customer loyalty—while seamlessly integrating into your day-to-day operations.


Concierge, customer service

We can help you create a compelling branded credit card experience with personalized programs and a dedicated account manager to help you along the way.


Strong infrastructure and support

For more than a century, we've delivered solutions to businesses and brands across the U.S., so your card program can benefit from UMB's established infrastructure and the strength of a Visa® partnership.


Robust revenue share

Our cobranded credit card program with revenue sharing opportunities can help you turn a brand experience into a profit center.


UMB Cobrand Cards for Brands You Enjoy

Our fully customized cobranded card program allows you to personalize your card art, rewards options, online platform, promotions and more so you can stay true-to-brand and energize your fans.


In the entertainment space they value unforgettable fun and immersion—that's why they offer once-in-a-lifetime experiences. Cardholders can earn points for exclusive experiences, merchandise and entertainment.


Follow your favorite sports team and get rewarded for spending. Cardholders earn rewards points with qualifying purchases, unique fan experiences, exclusive items and cardholder privileges.


Experience savings on all your favorite brands all while earning more rewards for everyday purchases.

Convenience store

Reward yourself while on the go and experience savings wherever you are. Cardholders will have access to fuel savings, purchase rewards and unique features like trip and travel planning.

Features you can expect with your UMB cobrand card program

Simple integration

We have a seamless process to help you onboard and integrate with your cobrand card program quickly and easily.

Efficient reporting and insights

Monitor and evaluate your program through reporting that provides insights into what your customers want.

Customized brand programs

Your unique brand can be supported through a custom card program that can help your raving fans connect in new ways.

Unique rewards options

We have pre-set rewards programs available that you can quickly plug into. We can also seamlessly integrate into your existing loyalty platform, or if your brand needs something unique, we can help you build it.

Value of Visa brand

Visa is an experienced industry veteran in the card space, and paired with UMB's established card program, you can access industry expertise and nationwide networks.

Support and resources

With UMB, you have a dedicated account manager as your single-point-of-contact, plus online resources, tips and videos to help you onboard and train.

Revenue share and interchange

Beyond attracting and retaining customers, your cobrand card can generate income through our revenue sharing program. Potentially saving you on your acceptance costs.

Online card account management

Each cobrand program comes equipped with a uniquely branded online platform and web presence so your customers have a complete brand experience.

Card security

Access Visa's Zero Liability feature in addition to UMB's fraud monitoring, card replacement options and card care services so your customers stay protected.

Industries We Serve

  • SVG

    Convenience stores

  • SVG

    Fuel centers

  • SVG


  • SVG

    Specialty brands

  • SVG


  • SVG

    Professional Sports teams and franchises

Credit cards are issued by UMB Bank, n.a. under a license from Visa USA Inc.
Co-brand programs subject to change.